ML Launchpad · The 90-day placement program for performance marketers
Get a ₹10 LPA performancemarketing job in 90 days.We don't stop until you sign the offer.
We train you on live campaigns with real budgets, build three case studies from your own work, and place you through our hiring network. Most courses end when the videos do. We end when you sign the offer.
01 · The problem
You can run ads. Nobody is paying you for it yet.
Your skills aren't the problem. Your proof is. Here's what that looks like right now:
Two years of managing campaigns, and your CTC moved less than your rent.
Your manager has the budget. You have the reports.
Every job asks for '3+ years of Meta.' You have one, and nothing on your CV shows you can scale a campaign.
So the recruiter moves on.
You've sent applications and heard nothing back.
Certificates don't get callbacks. Results do.
Your batchmates are moving into bigger roles.
And you're still waiting for someone to notice.
Your gap, in rupees.
Enter your current CTC in lakhs. This is what waiting costs you every single year.
₹5,00,000
a year is what a ₹10 LPA role adds for you. That's ₹41,667 more every month.
02 · The placement system
Five steps. We run every one with you.
Most programs hand you a syllabus and wish you luck. We treat your job search like a client account, and we own the outcome with you.
Audit
We review your CV, your experience and the roles you can realistically land. You leave the first session with a plan.
Build
12 weeks of live campaigns on real budgets. Every campaign you run becomes proof you can show in an interview.
Position
Your CV, LinkedIn and interview answers get rebuilt around the results you produced, not the tools you know.
Place
We work your pipeline every week: applications, referrals into our hiring network, and a debrief after every interview.
Close
We review every offer with you and negotiate the number. We stay with you until you have one.
03 · Hand-holding, every week
You're not on your own for 90 days.
A course gives you a login. We give you a team that checks on you every week until you're hired.
Weekly 1:1
A call with your lead to review your campaigns, your applications and what to fix this week.
Pipeline tracker
Every application, recruiter and interview logged and reviewed together. Nothing falls through the cracks.
Interview debriefs
After every interview, we go through what worked, what didn't and what to say next time.
Direct line
A WhatsApp line to your lead for questions, CV edits and job links, during the program and after it.
04 · The 12 weeks
Every week moves you closer to the offer.
No weeks of theory before you touch a budget. Your first live campaign launches in Week 4.
Weeks 1–3
Foundations
- W1 Account structure, pixel and tracking.
- W2 Unit economics: CPL, CPA, ROAS, payback.
- W3 Targeting frameworks and audience building.
Weeks 4–8
Live campaigns
- W4 Your first campaign on a real budget.
- W5 Meta campaign and ad set structure.
- W6 Google Search and Performance Max.
- W7 LinkedIn lead generation for B2B.
- W8 Programmatic (DV360) and app campaigns.
Weeks 9–10
Creative and testing
- W9 Creative strategy and the brief.
- W10 Testing, and when to scale or kill.
Weeks 11–12
Hired
- W11 Three case studies and a results CV.
- W12 Mock interviews, salary prep and your pipeline goes live.
The offer. The last six days of the 90 are for live applications and interviews, with your lead working every one of them with you.
05 · Know which job you're applying for
Performance and growth marketing are different jobs.
Job posts mix the two titles up. Apply to the wrong one and you'll get rejected for reasons you can't see. Here's the difference.
Performance marketing
You buy outcomes and answer for every rupee.
Core work: Paid campaigns on Meta, Google, LinkedIn and programmatic, measured against CPL, CPA and ROAS.
What you own: Budgets, bidding, audiences, creative tests and weekly reporting.
What hiring managers check: Campaigns you scaled and numbers you can defend in the room.
Where it pays: Agencies, D2C brands, lead-gen businesses and global clients hiring contract specialists.
Growth marketing
You run the whole funnel as an experiment system.
Core work: Experiments across acquisition, activation, retention and referral, often with SEO, conversion work and lifecycle email.
What you own: The test roadmap and what the company learns from each result.
What hiring managers check: Tests you ran, decisions you made and the revenue or retention you moved.
Where it pays: Product-led and subscription businesses, usually at a more senior level.
The point for your next job: most ₹10 LPA+ performance roles get filled on campaign ownership. Growth roles ask for performance skills first, then add experimentation on top. We build the performance foundation first, because that's what gets you hired now.
06 · Who this is for
This is for people who are done waiting.
Junior and mid-level performance marketers
You already run campaigns. You need budgets, proof and a route into a bigger role, and you're ready to do the work.
Agency or in-house people ready to jump
You know the platforms. You need the case studies, the interview reps and someone pushing the salary conversation.
Final-year students who want a real job
You want campaign work and a portfolio before you graduate, not a certificate you'll never use.
Theory-only learners
If you want passive videos and a certificate for the wall, this will frustrate you. We build by doing.
People who can't give it 8–10 hours a week
If you can't commit that for 90 days, you won't get hired in 90 days either. Wait for a better intake.
07 · Why there's nothing to compare it to
Courses sell you knowledge. We sell you the offer.
A course is finished when the videos are. We're finished when you're employed. Everything else on the market is a different product.
Ends when
The last video finishes
You sign an offer
Core format
Recorded videos on platform UI
Live sessions and weekly reviews of campaigns you run
Budget
Demo accounts, if any
Real budgets with guided decisions
Output
A certificate
Three case studies, a results CV and a live pipeline
Job help
A community forum
A lead who works your applications with you every week
Class size
Hundreds, sometimes thousands
50 a year. Each one is a placement we're accountable for.
08 · Everything you get
The full stack.
Every piece below exists to do one thing: put you in a ₹10 LPA+ offer.
12 weeks of live training
On real campaign budgets across Meta, Google, LinkedIn, programmatic and app.
Three case studies from your own work
Brief, targets, numbers and what you changed. Built for interviews, not for a certificate.
A CV and LinkedIn rebuilt around results
So recruiters see outcomes in the first 10 seconds.
Mock interviews until you pass them
Campaign questions, case rounds and the salary conversation.
A weekly 1:1 with your lead
Your campaigns, your applications and what to fix this week.
Pipeline management
Every application and interview tracked and reviewed. Nothing gets forgotten.
Referrals into our hiring network
Direct introductions to employers who hire performance marketers. [Placeholder: partner employer names]
Offer review and salary negotiation
We look at every offer with you before you accept it.
Plus, the bonuses. Yours on enrolment.
Tools we use ourselves.
Meta Ads question bank: 50 questions
Campaign and ad set level questions that come up in interviews, with the answers we expect.
Meta Ads interview prep document
The structure, the wording and the traps to avoid in a performance marketing interview.
Targeting framework
The three-layer model we use to plan who sees what, and why, before you spend a rupee.
Performance vs. brand framework
How to decide where a budget should go, and how to explain that decision to a manager.
09 · Why 50 a year
We stay with every student until they're hired.
That's the whole model, and it doesn't scale. Each student gets a weekly 1:1, campaign reviews, a tracked pipeline and a debrief after every interview. At 500 students it becomes a content feed.
So we take 50 a year, in two intakes of 25. When the seats are gone, the next intake opens when the next group is ready.
Each square is one seat out of 50. Yellow is taken. [Update with live numbers.]
10 · Your mentor
I run the budgets. I'll show you how.
Vijay Tyagi — Founder, Marketing Labs.
I started at ₹8,000 a month, knowing nothing about this industry. Then I worked my way through Hakuhodo, GroupM and Omnicom/IPG — running campaigns for brands like Gap, Nestlé, Kia and Bloomberg, and learning how the world's biggest advertisers actually spend money. What I teach is what I do on a Monday morning, and I'm the one checking your campaigns every week.
$30M+ — in cumulative media spend managed and optimized
$100M+ — in revenue tied to campaigns I've worked on
Hakuhodo · GroupM · Omnicom/IPG — the networks where I learned performance at scale
Gap · Nestlé · Kia · Bloomberg — a few of the brands behind the budgets
My philosophy is simple: understanding marketing is far more valuable than knowing how to run ads.
11 · Results
16 of 18 placed.
Students from our early cohorts, placed at GroupM, Kuku FM and AdGlobal360. [Placeholder: named student stories with consent]
16/18
Students from early cohorts placed in roles.
3
Case studies every student builds to take into interviews.
7–8
Cohorts run before this intake.
12 · The investment
One price. Everything. Until you sign.
₹20,000
One price for the full program — the training, the placement system through to your offer, the bonuses and everything in the stack.
- 12 weeks of live training and campaign reviews
- Three case studies, CV and LinkedIn rebuild
- Weekly 1:1, pipeline management and interview debriefs
- Mock interviews and salary negotiation
- Referrals into our hiring network
- Bonuses B1–B4
- [Placeholder: payment options or EMI]
If you earn ₹5 LPA today, waiting costs you ₹41,667 a month. The program costs ₹20,000 — less than half of one month of that gap. Every month you wait, you pay the gap again.
We stay with you until you sign a ₹10 LPA+ offer.
[Placeholder: exact terms — what "stay with you until you sign" covers]
13 · Apply for the next intake
Tell us where you are. We'll tell you if we can get you to ₹10 LPA.
Fill the form. If your profile fits, you get a call from your lead within 48 hours. If it doesn't, we'll tell you that too, and what to fix first.
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